The first diagnostic built for cofounders: it measures the dynamic between you across five levels and shows you which one to fix first.
ANNOTATION · The argument was on Level 5. The cause was on Level 2.
You have a theory about why. You've had two or three by now. Each one explained the last fight and none of them stopped the next one.
Take the most common one: how do you raise a performance concern without it landing as a personal attack? That looks like a fight about accountability. It's really about what's safe to say, a level below.
Feeling unrecognized for what you've actually contributed.
An unresolved power dynamic leaves accountability unclear, so every decision reopens the question of who decides.
Who's actually in charge was never settled, so every major decision reignites the debate.
You agreed on the vision. But your real priorities (what to build, what to protect, how fast to move) have drifted apart.
A ledger of who's sacrificing more, kept privately, never said out loud, compounding into resentment.
Not calm, avoidance. A growing list of topics neither of you are raising, because you don't trust the conversation to go well.
You can't resolve an argument you can't see. That's why these conversations feel unproductive, and why the partnership isn't scaling alongside the company.
Nobody is the defendant. Nearly every founder is confident they picked someone with the right skills, but professional competence doesn't fix relational misalignment.
You didn't pick the wrong cofounder. Somewhere along the way the two of you co-created a dynamic that keeps you both stuck. It blocks alignment and runs the same loop no matter who is right. The dynamic is the problem.
That's also why nothing else finds it. A dynamic doesn't live inside either founder, so an instrument that measures individuals is looking in the wrong place. This one measures the space between you.
Score a person. The problem lives in the relationship between two people.
Have never heard of vesting cliffs, decision rights, or sacrifice parity.
Based on combining individual traits, not measuring a complex cofounder partnership.
Borrowed questionnaires glued together with inferences the underlying instrument was never validated to create.
Built question by question for cofounding teams, including mirrored questions, where you and your cofounder each answer about the same behavior, the same agreement, the same perception. There's no "good" answer to those. The match or mismatch is the measurement. No individual test can do that, no matter how many you stack.
No repurposed inventories. No AI inferring your relationship from mismatched parts. One dynamic, two founders building a company, measured all the way down. Starting with teams of two only: precision over reach.
Not a lunch-break quiz. An examination, and it buys you certainty about what's solid, what's at risk, and what to fix first.
About 60 minutes of blunt true/false questions, per founder. Private by default. Stop and resume anytime.
Every area gets two signals: how healthy it is, and whether you see it the same way. A gap flags the conversation you're missing; a shared low score flags the one you're both avoiding.
Five levels, scored where scoring is honest. Fix your lowest level first. Early teams debrief with a certified coach.
The strain is usually somewhere you weren't looking, and the foundation stronger than you feared.
The report pinpoints the conversations you need to have: the ones you're avoiding, and the ones you can't yet see.
What to work on, in what order, and why: lowest level first.
It measures the partnership itself, so you stop being opponents and start reading the same map.
The focus and energy the relationship was draining go back into the business.
A partnership can look strong on the surface and be cracked at the foundation.
The dangerous one. Strong at the top, cracked at the foundation, and the top is what everyone sees. Every hour of communication training gets spent on the wrong level.
The cofounder relationship is the most important relationship in business, and the greatest existential risk to your company. When it breaks, companies fail. When it works, they win. It's one variable you cannot afford to guess about, and you don't have to anymore.
What it really costs is sixty focused minutes per founder, answering blunt true/false questions about commitment, money, power, conflict, and trust. The insights you get in return help guide and prioritize the critical conversations for your partnership.
Full price $997 per team.
First 100 teams: $100.
One payment covers both founders and one shared report.
Free if you'll give us product feedback. Once you've both finished, attend a twenty-minute feedback call within 90 days of paying and we refund the $100.
Two cofounders per team for now. If there are three or more of you, join the waitlist and we will tell you when it is ready.
We'll email you a sign-in link. Payment comes after your account is set up.
Three or more founders? Join the waitlistThe instrument is structurally neutral. You both answer the same questions, neither of you controls the report, and divergence is symmetric: a gap between your answers says nothing about who's right. Nobody gets labeled the problem, because the finding belongs to the partnership, not to either founder.
Answers are private by default, the language is non-pathologizing, findings are framed for repair, and a coach is available to help you decide what to raise and how before you sit down together. This exists to make the conversation more effective.
"Fine" is a feeling. Sixty minutes turns it into proof, or catches the emotional debt before it becomes a crisis. The strongest teams trust and verify.
You don't have to explain anything. Send one link: "Found this. It's like a structural inspection for founding teams. I'll do my half if you do yours."
Every founding team eventually learns where its partnership is weakest. The only question is whether you learn it early, from a diagnostic, or too late, from the argument that ends it.
Start My Diagnostic →$997 per team · $100 for the first 100 teams · about 60 minutes per founder · Private by default